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Must be very difficult for EA:
They want to ban cheater.
At the other hand they know that a lot of banned player will buy another account.
And we know that EA takes more care about the money than cheater or customer.
At the end EA isn't the winner.
A game without cheater will not be sold more. It will be sold less.
If cheater don't buy the game they will sell less copies.
If cheater not "rinse and repeat" after getting banned they will lose the business of multiple copies sold to cheater.
Taking in consideration my own habits the numbers of copies sold to cheater is not a negligible number.
It's a significant number.
I don't care so much if I get banned.
I rinse and repeat as so far I have enough fun with the game.
To summarize:
A game without cheater is the worst what can happen to the business of EA.
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