Psychologists have found that when playing games, if players aren't allowed to punish others they suspect of cheating, the game community falls apart. People will even pay money out of their own pocket to punish cheaters. So figuring out ways to keep the larger community involved in dealing with cheaters can keep the group engaged in ways that "regular" game play might never allow for.
Fact: Cheating is good for you!
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Well it is good for game communities that have ways of punishing cheaters at least... good to know that shitty companies like PWE and G1 can have their playerbase negatively affected by their inability to do anything about cheating